Digital ads target and classify users based on invisible mined data. However, out of sight, out of mind. Right?

But what if ad-targeting was visible? Turns out actually 'seeing' the process of ad-targeting is REALLY uncomfortable. We imagined a dystopic universe where messengers are hired by companies to physically hand-deliver ads to people based on reductive traits. The deliverers use a 'smart' messenger bag.

The project aims to pose the question - do we ignore potential digital privacy invasions because we can't actively see them?


Spring 2019

Team members:

Conner Hunihan

Arnold Yeung

My role:

Interaction Designer


Tools used:

Industrial sewing machine

Arduino + components

Laser Cutter

Vinyl Cutter

Here's a commercial put out by the nefarious ad-targeting companies showing how the system works: